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Donating 50% of site sales to charity

Posted on September 25, 2017 by Zachary Elwood — Get a free poker tells course here

Update: this has ended and results are at bottom of post. Starting tomorrow, September 26th, and going to October 31st, 2017, I’ll be donating 50% of the revenue from all of the poker tells ebooks sold on this site or sold at readingpokertells.video to the charity Americares. After a little bit of research, it seems like Americares is a respected charity, and they are apparently doing a lot of good right now for hurricane victims in Texas, Florida, and Puerto Rico.

To reiterate what products this applies to:

  • All ebooks and products available on this website
  • Both video packages available at www.readingpokertells.video.

When October is over, I will post the amount I donated in this blog post and on this page.

Here are some boring technical details on the giving and how it will be calculated: 

  • For the Lifetime Membership Video Series: The 50% of the Lifetime Membership is of net purchase price after the following are subtracted from the total purchase amount: payment processing and sales platform fees (approximately 5%), affiliate percentage if it applies (~35%), partnership percentage (~13%), and pre-existing charity giving (2%).
  • Ebooks: The 50% for ebook sales is of net purchase price after the following are subtracted: payment processing and sales platform fees (approximately 5%), and affiliate percentage if it applies (~35%).
  • For the large Video Lifetime Membership + Books package available at readingpokertells.video, the video percentages explained above will apply to the video part of the package and the ebook percentages will apply to the ebook part of the package.

Also regarding charity: Since mid-2015, when my poker tells video series first came out, I’ve been giving 2% of the revenue generated by that series to Chicago-area charities. You can read about the charities donated to here. Chicago-area charities were chosen because most of the footage in my video series comes from Chicago-area games.

Charity results: 

Total sales 9/26/17 to 10/31/17 (minus sales platform fees): $4439.97
Minus affiliate/partnership costs of $1263.84
= $3176.13
50% of $3176.13 = $1588.07 to Americares 

Americares donation image

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Reviews/Testimonials

“Reading Poker Tells is one of the most helpful poker books I’ve read.”
           - Andrew Brokos, poker pro, co-host of Thinking Poker Podcast

“I'm a fan of Mr. Caro. I think his book moved human understanding forward. But I think that this is likely to prove as big a step forward, or more so.”
           - Thomas Foster, poker player
Reading Poker Tells - Poker Tells Training
2014-07-15T17:40:38-07:00
“Reading Poker Tells is one of the most helpful poker books I’ve read.”            - Andrew Brokos, poker pro, co-host of Thinking Poker Podcast “I'm a fan of Mr. Caro. I think his book moved human understanding forward. But I think that this is likely to prove as big a step forward, or more so.”            - Thomas Foster, poker player
https://www.readingpokertells.com/testimonials/3233/

"I'm constantly impressed with how the info from your books has provided me value time and time again at the poker table. I started playing poker professionally last summer, and I can say that your books have easily added a solid $10/hour to my winrate, if not more. Thanks for all the hard work you've put into your material."
          - Dan Podheiser, poker player
Reading Poker Tells - Poker Tells Training
2017-05-10T19:07:04-07:00
"I'm constantly impressed with how the info from your books has provided me value time and time again at the poker table. I started playing poker professionally last summer, and I can say that your books have easily added a solid $10/hour to my winrate, if not more. Thanks for all the hard work you've put into your material."           - Dan Podheiser, poker player
https://www.readingpokertells.com/testimonials/4473/

“Elwood has established himself as an authority on poker tells. His book is the current gold standard.”
           - Ed Miller, pro player, poker author

“As a serious tourney/cash game player, the lessons from Reading Poker Tells have improved my game exponentially.”
           - Cody Chandler, poker player
Reading Poker Tells - Poker Tells Training
2014-07-07T14:41:01-07:00
“Elwood has established himself as an authority on poker tells. His book is the current gold standard.”            - Ed Miller, pro player, poker author “As a serious tourney/cash game player, the lessons from Reading Poker Tells have improved my game exponentially.”            - Cody Chandler, poker player
https://www.readingpokertells.com/testimonials/3063/

“I took your book with me to the WSOP and it definitely helped my game. I found myself watching and exploiting other players even more than usual. I really like the organization and delivery of your book. Bravo.”
           - Tommy Angelo, poker pro and author
Reading Poker Tells - Poker Tells Training
2014-07-17T10:57:38-07:00
“I took your book with me to the WSOP and it definitely helped my game. I found myself watching and exploiting other players even more than usual. I really like the organization and delivery of your book. Bravo.”            - Tommy Angelo, poker pro and author
https://www.readingpokertells.com/testimonials/3293/

"What I loved about your book is the concept that everything is situation-dependent. Your classification of the situations was very valuable."
           - Amir Lehavot, pro player, 3rd place in 2013 WSOP ME

"Anyone who is a fan of Caro's book will find this 21st century update easier to read and understand, as well as far more useful."
           - Paul Gordon, semi-pro player
Reading Poker Tells - Poker Tells Training
2014-07-15T17:39:55-07:00
"What I loved about your book is the concept that everything is situation-dependent. Your classification of the situations was very valuable."            - Amir Lehavot, pro player, 3rd place in 2013 WSOP ME "Anyone who is a fan of Caro's book will find this 21st century update easier to read and understand, as well as far more useful."            - Paul Gordon, semi-pro player
https://www.readingpokertells.com/testimonials/3232/

“Reading Poker Tells is far and away the best book on live tells. I recommend it to everyone.”
           - Max Steinberg, pro player

“I played live and saw tells popping up everywhere. I started to almost feel sorry for some people who were just so obvious.”
           - Brian Bell, poker player
Reading Poker Tells - Poker Tells Training
2014-07-07T14:40:38-07:00
“Reading Poker Tells is far and away the best book on live tells. I recommend it to everyone.”            - Max Steinberg, pro player “I played live and saw tells popping up everywhere. I started to almost feel sorry for some people who were just so obvious.”            - Brian Bell, poker player
https://www.readingpokertells.com/testimonials/3062/

“Interestingly enough, your book has made me a better doctor. I work with many nonverbal children with developmental disorders who can't just tell you what they want and how they feel. Sometimes facial expressions and other forms of body language are all you have to work with.”
           - James Miles, M.D.
Reading Poker Tells - Poker Tells Training
2014-07-17T10:56:05-07:00
“Interestingly enough, your book has made me a better doctor. I work with many nonverbal children with developmental disorders who can't just tell you what they want and how they feel. Sometimes facial expressions and other forms of body language are all you have to work with.”            - James Miles, M.D.
https://www.readingpokertells.com/testimonials/3292/

“Elwood's Reading Poker Tells is clearly the best book on this aspect of live play.”
              - Mason Malmuth, poker author, co-owner of TwoPlusTwo

“Good info. I sincerely hope this book does not become popular.”
              - Kathy Liebert, poker pro
Reading Poker Tells - Poker Tells Training
2014-07-17T10:55:19-07:00
“Elwood's Reading Poker Tells is clearly the best book on this aspect of live play.”               - Mason Malmuth, poker author, co-owner of TwoPlusTwo “Good info. I sincerely hope this book does not become popular.”               - Kathy Liebert, poker pro
https://www.readingpokertells.com/testimonials/3291/
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    • Home
    • Products
      • Reading Poker Tells book
      • Verbal Poker Tells book
      • Exploiting Poker Tells book
      • Video series
      • Kindle ebooks
      • Poker Tells in $1-2 book
      • Poker tells consultation
      • Translations
    • Free course
    • Blog
    • Video series
    • Reviews/Press
    • Contact